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P&G Named USO Worldwide Strategic Partner

New initiatives to roll out in coming months.

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By: TOM BRANNA

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The USO has named Procter & Gamble its newest worldwide strategic partner, enabling the consumer products giant to create new exclusive programs and services for troops and their families. These initiatives will launch in the coming months with a focus on providing a meaningful connection and value to these individuals. As a worldwide strategic partner, P&G will play a key role in the USO’s ability to provide effective, cost-efficient programs to the men and women in uniform a...

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